Making money on TikTok is possible, it just seems that it’s not quite as fleshed out as it is on YouTube. Preston Seo, a personal finance influencer known on TikTok as The Legacy Investing Show who has 2.4M followers, shared with Business Insider that he earned a total of about $1,664 from the Creator Fund between January 2021 to May 2021, and his account earns between $9 to $38 a day on average. TikTok has said that the ad revenue split is 50/50 with creators. TikTok Pulse offers ad space alongside the top 4% of its most popular content among the top 12 video categories on the app (including beauty, cooking, and gaming). TikTok Pulse: In June 2022, TikTok introduced TikTok Pulse, giving TikTok creators the opportunity to share the revenue by placing ads alongside their original posts.In general, TikTok pays its creators around 2 to 4 cents for every 1,000 views, so you could expect $20 to $40 after reaching a million views. Unfortunately, the Fund is only available to you if you reside in the U.K., the U.S., Germany, Italy, France, and Spain. The exact amount each creator gets will depend on the number of views and the level of engagement each eligible video gets. TikTok has pledged $1 billion over the course of three years to its top creators, and this sum is also split between all of the creators who join. Creator fund: The TikTok Creator Fund was established by the app and began in 2020.If you are interested in delving deeper into how much money YouTubers make, you can check out this article. Creators can get anywhere between $100 to $10,000 from the fund - the exact amount depends on different performance metrics, including monthly channel Shorts views and where their audience is located. Every month, YouTube reaches out to thousands of YouTube Short creators based on their Shorts performance in the previous month. In 2021, YouTube announced this creator fund which promises to reward creators with a monthly ‘bonus’ from the $100M fund pot. YouTube Shorts fund: YouTube Shorts was introduced to the platform in 2020, allowing YouTubers to record, edit and upload short videos (of up to 60 seconds) directly on the YouTube app.For example, Ryan Trahan’s ad revenue, a creator known for his challenge-type videos, is estimated to be at about $1.24 million a year, Google AdSense: Creators that join the YouTube Partner Program and set up an AdSense account will be able to receive a portion of the ad revenue that’s made off of the ads that play before, during, and after their video.But, how exactly do you make money on YouTube and TikTok, and is there a platform that’s more successful at monetization? Let’s be honest, aside from enjoying sharing the things you love with a growing audience, money is on your mind. The key is understanding the pros and cons of each platform, and deciding what’s most important and relevant for you and the content you create. It has become clear that in order to truly succeed as a content creator, you should have a strong presence on a number of different platforms, and understand the benefits (and shortcomings) of each one. But, many creators are left wondering which platform is better - YouTube or TikTok? Unfortunately, there is no clear-cut answer. Whatever the case, a number of creators, including Charli D’Amelio and Anna Sitar found major success on this social platform. Who knows if it was the coronavirus or simply that people were eager for a different video-based platform, but in 2020, TikTok suddenly became a viable contender to compete against YouTube (and we’re not just talking about the YouTube vs TikTok boxing). However, that all changed in 2018 when TikTok was born from the merging of the app Music.ly and ByteDance, a Chinese tech giant. For many years, YouTube was the best (and pretty much only) option for creators to upload long-form videos and make money. YouTube has been around since 2005, and today, YouTubers like MrBeast and PewDiePie make approximately $50M a year thanks to the video platform.
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